Top 10 books for a founder on sales and marketing.
Must-read books for a young founder.
The Lean Startup - Eric Ries
Getting clear on the areas of uncertainty and then focusing on figuring out how you can address that uncertain overall A Founder’s Level 1 Portfolio Of Booksnty really quickly and inexpensively.
Minimal Viable Product
Traction - Justin Mares
How to connect with potential customers
Gathering as much data as possible
Developing marketing channel
The best marketing opportunities for your business
Sprint - Jake Knapp
Rapid prototyping
Testing ideas with customers
Strategies, Frameworks, Tactics
How to solve problems
How to come with creative solutions
How to make quick progress
The MOM Test -
Gather important feedbacks
Validations
How to improve your idea from customer validations
Start At The End
How you want to see customers use or engage with your products or your services
Intervention Design Process
Building A Story Brand - Donald Miller
What it is?
Who It is for?
How it can benefit them?
Clarify what it is that you are offering
Storytelling
The 22 Immutable Laws Of Marketing
Associate your brand
Advertising
Marketing
Contagious - Jonah Berger
Word of mouth advertisement marketing
Marketing
Six principles of contagiousness
Hooked - Nir Eyal
Repeated Usage and engagement
Customer retention
How to create habit-forming products
Hook model
Crossing The Chasm - Geoffery Moore
Pragmatist mainstream customer
Types of customers
Focus strategy target audience
Difference between different kinds of customer
Best Books On Sales
Win Friends And Influence People - Dale Carnegie
Pitch Anything - Oren Klaff
To Sell Is A Human - Daniel H. Pink
The Ultimate Sales Machine - Chet Holmes
SPIN Selling - Neil Rackham
Influence - Robert Cialdini
The Greatest Salesman in the World — Og Mandino
Little Red Book of Selling — Jeffrey Gitomer
Pitch Anything — Oren Klaff
Best Books On Marketing
Traction
Marketing Made Simple
Contagious
The 22 Immutable Laws Of Marketing
This Is Marketing
They Ask You Answer
Building A Story Brand
Influence - Psychology of persuasion
The Language Of Trust