How to write an awesome article.
A simple post on basic learning from other resources of how to write any post or article.
For writing an good article or blog post, you know should how to write properly, so that readers enjoy reading your contents and spread to the world.
Before I start my writing journey of my experiences, learning and growth, I thought I need to master the art of writing, processing information and other basic skills which are universal.
Plan your writing, how to write in efficient way so that most of your content can deliver as much knowledge as possible.
Try to write articles on Laymen terms and explain in Feynman's Terms.
Explain in Feynman Terms, Write in Layman's Terms
In this article,I have made kind of notes from other resources while learning how to write great articles and posts.
Divides into two parts Bottoms-up approach of practical typography, Top-down approach to plan writing.
Bottom-Up Methodology to write anything from letter, emails, blog post to anything you write,a practical concept to anything beautifully and strategically to please the eye, brain and soul of the reader.
I learnt practical typography from "BUTTERICK’S PRACTICAL TYPOGRAPHY" and "Typography for Lawyers" .
The web-book explains almost everything about why you need to focus on writing and typography.
Typography is for the benefit of the reader, not the writer.
The practical typography will teach you, how to write, what fonts to use, what colors to use in website, PPT and any visual graphics, what size should you use before any presentation or making posters, how to write research papers,posts,articles etc.
Here are the link of the two books/web-book which are freely available.
Top-Down methodology to write articles,a standard method and plan to write.
Headline
- Write catchy headline for your article
- Adding brackets to headline can improve reading and sharing by 38%
- Longer headlines are correlated with more social shares. Headlines that are 14-17 words in length generate 76.7% more social shares than short headlines.
- Question headlines (titles that end with a “?”) get 23.3% more social shares than headlines that don’t end with a question mark.
- The ideal headline length to be 11 words and 65 characters.
- Headlines need to be specific and reveal enough detail to really draw readers in.
source : https://buzzsumo.com/resources/hundred-million-best-headlines-study/view/#section-the-ideal-headline-length
The rule of three is a writing principle that suggests that a trio of events or characters is more humorous, satisfying, or effective than other numbers. The audience of this form of text is also thereby more likely to remember the information conveyed because having three entities combines both brevity and rhythm with having the smallest amount of information to create a pattern.
And when it came to the top phrases starting headlines, we found that 10 phrases – or 25% of the overall sample – crossed over on Twitter and Facebook.
1. the story of
2. the top X
3. the X best
4. the X most
5. this is how
6. this is the
7. what are the
8. what is the
9. what you need
10. why you should
Instructional headlines drive Facebook engagement and others.
What do we mean by instructional? In this instance, we focused on modal verbs – ie. you need to, you should, you must – and any statement that required someone to do something.
We found that 13 of the top 60 most engaging Facebook headlines were either instructional, or part of a wider (commonly used) phrase that was instructional.
For example:
- you need to (#6)
- need to know (#7)
- to know about (#9)
- what you need (#19)
- why you should (#33)
By bringing in the second person pronoun “you”, the writer of the headline places sole responsibility on the reader. It’s giving them a clear instruction and – not only that – it’s invoking a sense of FOMO: “You need to do this” subtext: “Or else…”.
What are the top crossover headline phrases?
Interestingly, eight out of the top 20 headline phrases in our 100m study were the same across Facebook and Twitter.
These included:
1. at least X
2. for the first
3. here are the
4. is not a
5. of the year
6. one of the
7. the first time
8. what you need
And when it came to the top phrases starting headlines, we found that 10 phrases – or 25% of the overall sample – crossed over on Twitter and Facebook.
1. the story of
2. the top X
3. the X best
4. the X most
5. this is how
6. this is the
7. what are the
8. what is the
9. what you need
10. why you should
How to write Introduction.
Hook People with introduction
Hook them in to read more
The PPT Formula
Preview
Just let your reader know,exactly what to expect.
Proof
Personal Results
Years of experience
Number of clients
Credentials or Certifications
Transition
A transition that pushes your reader to keep reading.
How to write contents of the Body
Subheading
Easy to read on chunks
Add Visuals and graphics
Use 18-21px fonts, 16≤font≤25
Avg. 3k Words Post
People can skim easily read with subheading
max 5-6 line in a paragraph
Content longer than 3000 words gets an average of 77.2% more referring domain links than content shorter than 1000 words.
In other words, 1,000-2,000 words appears to be the “sweet spot” for maximising shares on social media networks like Facebook, Twitter, Reddit and Interest.
In fact, articles between 1k-2k words get an average of 56.1% more social shares than content that’s less than 1000 words.
**Key Takeaway:** Content between 1k-2k words is ideal for generating social shares.
List posts perform well on social media compared to other popular content formats. Our study found that list posts generate 203% more shares than infographics and 218% more shares than how-to articles.
How to write Conclusion :
Wrap up with or end up with question
The TAC Process
Transition
Start your conclusion off with a transition, this sentence let people know that the blog post is over an it is time for something is up.
Ask
Give your reader insanely simple question to answer
CTA
Share on social media
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Resources and References:
We Analyzed 912 Million Blog Posts. Here's What We Learned About Content Marketing
100m Posts Analyzed: What You Need To Write The Best Headlines
Data Driven Strategies for writing effective titles and headline - Hubspot
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